Cash In with Reddit's New Conversion Placement Goodies

Everybody loves a good carnival ride, right? Now Reddit is introducing a carousel, but not the kind you find in an amusement park.

Remember when LinkedIn got rid of its carousel ads?

Not Reddit.


Reddit is going the opposite way as the platform beefs up its Conversation Placement ads with two ways to do it: Carousel Ads and Product Ads.

One of Reddit's most impressive units, Carousel Ads, is available in Conversation Placement, meaning that brands can bring relevant information and discovery to the platform's users when engaging in related conversations. The Carousel Ad unit even comes with a cool upgrade that brings on a more satisfactory and successful advertiser experience.

Reddit says, "These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands of conversations that happen in Reddit communities every day."

Carousel ads let you display up to six images of GIFs within a single ad, each with a clickable link to landing pages. How cool is that? Now, you can maximize your promotions and bring in those big dollars.

Combine that with Reddit's new Product ads that reach Reddit users actively researching the products and services you offer, and it becomes a complete package for your brand.

Reddit claims early testing of the redesigned Carousel Ads scored a 44% increase in click-through rates (CTR) compared to the previous version.

The good news is that this applies to small and large companies. Both have given these new features a test run and successfully driven traffic to their websites.

Something to think about if you haven't taken advantage of the untapped market Reddit offers. According to the platform, "Two in three Redditors say they would purchase a product if they saw an ad for it on Reddit."

According to many, the scope of the discussions on Reddit makes Conversation Placement a popular placement for many Reddit advertisers, including heavy hitters like Amazon, Athleta, Toyota, and TAG Heuer. More recently, Reddit has seen more smaller and medium-sized businesses taking advantage of Conversation Placement to connect to new customers.

These new ad units are available in Conversation Placement to Reddit advertisers around the world right now, so if you haven't considered Reddit for your brand, now is the time.

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