Paid Advertising

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June 14, 2024

21 YouTube's Server-Side Ad Injection Makes Hard...

Google, Paid Advertising, Social Media

We know how annoying those ads can be when you only want to watch your videos, and they're getting more irritating by the day, with advertising techniques designed to force you to watch ads even at the expense of your viewing pleasure. YouTube, bl...

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Cell Phone with Three Gold Stars and Eating Utensils on It

February 20, 2024

13 Yelp Is More Than Restaurant Reviews

Analytics, Business and Companies, Paid Advertising

Have you ever wondered what Yelp means? What's in a name? It sounds like something we did when we were kids and got our butt spanked. It's also a combination of "Yellow Pages" and "help." File that away under stuff you didn't need to know. Most...

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Computer with a Play Button and Skip Button That Reads Skip Ad

January 15, 2024

17 TikTok Says Forced Ads Could Reduce Engagement

Apps, Content Marketing, Paid Advertising, Social Media

We don't know about you, but nothing excites us more than ads we can't skip. Okay, we're joking. The truth is ads are a part of everything we do. It's all about the money, especially with social media platforms that don't charge for the priv...

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December 05, 2023

18 Cash In with Reddit's Conversion Placement

Paid Advertising, Social Media

Everybody loves a good carnival ride, right? Now Reddit is introducing a carousel, but not the kind you find in an amusement park. Remember when LinkedIn got rid of its carousel ads? Not Reddit. Reddit is going the opposite way as the p...

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Computer Screen with Blocked Signs Danger Signs and Warning Signs

December 01, 2023

20 Do You Know Where Your Google Ads Are

Analytics, Google, Paid Advertising

Google is starting to get as much press as Elon and X. We hate to be the bearer of bad news, but somebody has to do it. Google might be putting your ads in questionable places. The company is currently being accused of putting Search ads o...

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November 29, 2023

11 Meta's New Subscription Model Hits Troubled Waters

Paid Advertising, Social Media

Remember when Meta introduced those expensive ad-free plans for Facebook and Instagram back in November? Not that long ago, right? Well, the company is already wading into troubled waters with the European Union (UE). It doesn't take Meta ...

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Google Gift Box with Suspended Notice Inside

November 28, 2023

10 Google's Holiday Glitch and Surprise Promotions

Google, Paid Advertising

You might have had an email telling you your Google Ad account was suspended and that your ads won't run. That's not what you want to hear with the holiday season pounding on your door, right? Don't worry. Your ads are running, although it might b...

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Hand Lifting Middle of Three Cups Showing Money Chips

October 17, 2023

16 Google Ad Changes Leave Marketers in the Dark

Google, Paid Advertising, SEO

So, Google has done it again. They have a habit of sneaking around and making changes that make a big difference to advertisers, except they forgot (wink) to tell us about the implications. You know about the big antitrust case the feds have la...

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Text Message Envelope on Cell Phone with Fishing Hook and Letter G

October 10, 2023

17 Somebody Loves Me: Get Text Messages from Google

Google, Paid Advertising

If you're tired of making potential clients and customers wait for a response because you need to check your email more often, Google is here to help. Read how Google can send you text messages to help you remember those all-important leads.

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Person Consulting With Robot at Desk With Computer Advertising Graphs

October 06, 2023

24 Meta Introduces AI to Its Ad Manager

Paid Advertising, Social Media, Technology

We already know AI is putting its nose into everything we do. Now Meta is using generative AI in its Ad Manager to save companies time and help expedite the workload. Read all about it here.

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Two hands reaching with one holding a G and the other holding an X

October 04, 2023

20 Google and X Might Be the Next Dynamic Duo

Google, Internet, Paid Advertising, Social Media

A new superhero team-up is in the works that has nothing to do with Marvel or DC. We're talking about Google and X, which might be one of the most unexpected team-ups of the decade. Read how Google and X's new unholy alliance might benefit...

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Video Play Symbol and Yellow and Green Dollar Sign Showing Monetization

September 28, 2023

18 YouTube Relaxes Its Control Over No-Filter Content

Content Marketing, Internet, Paid Advertising

YouTube has been upsetting content creators by banning advertising on content it deemed "too controversial," but all of that is about to change as it relaxes its guidelines in an effort to keep creators and advertisers happy. Read about it here.