Elon Rebrands Twitter as X

If you logged onto Twitter Monday and saw an X, you're not crazy… but we can't say the same for the "Chief Twit" behind it all.

Elon Musk is killing all birds with one "X" shaped stone at a time, and the birdie you once knew before will soon be no more.

On July 23, Musk announced that Twitter would rebrand its logo to an X and said, "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds."


Shortly after that Tweet, everything changed.

The Twitter logo on the left of the site was replaced with an X. The blog and help center still features the iconic blue bird, but eventually, the entire platform will be X-branded.

The X that you see today could change tomorrow.

And if you're wondering how it was created, it was fan-made.

All Musk did was say, "If a good enough X logo is posted tonight, we'll make [it] go live worldwide tomorrow."

Incredible.

Now, the rebranding didn't come out of nowhere.

Musk has been talking about this for some time and told his business users on April 18 that Twitter Inc. is now X Corp. In fact, he's used the letter X repeatedly across his businesses.

The man's obsessed - think about it: SpaceX, Tesla Model X, and even one of his sons named X Æ A-12 Musk goes by 'X' for short. Fun fact: in 1999, he bought X.com, which now redirects you to Twitter.

Musk has plans to make Twitter X a super app like China's WeChat, which they describe as an app for everything.

If you don't know what a super app is, they integrate multiple services into one platform.

WeChat combines chat, ecommerce, mobile payments, social media, games, business, transportation, and lifestyle features.

Super apps are popular worldwide, but there is no true version of them here in the United States.

Musk envisions X as a WeChat for the West.

But will rebranding save the social media platform we've known for the last 17 years, or will it be X'd out in history?

Only time will tell.

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