LinkedIn Missing in Action One Day After Meta Goes Down
March 08, 2024
1 min 27 sec read
What's going on with social media these days? Remember when Meta recently logged users out of their Facebook and Instagram accounts? You should. It just happened this week.
And now it's happened again, only this time with LinkedIn. If we didn't know any better, we'd say there was a global plot to take down social media that hasn't yet gained traction.
Meta had more than a two-hour outage caused by a technical issue that disrupted service to hundreds of thousands of users. It started around 10 a.m. ET, forcing many of Meta's users to swarm X to complain they'd been booted from Facebook and Instagram.
The White House National Security Council, of course, monitored the situation to ensure no malicious cyber attacks were going on, and they gave the all-clear.
Meta fixed the issue, but here we are again, only now it was LinkedIn.
The glitch affected users globally, both in the U.S. and the UK, with more than 48,000 reports of issues via Downdetector, a website that shows real-time information about the status of various websites and services.
This is bad news for those running ad campaigns on LinkedIn. You will likely see a significant decrease in reach, engagement, and conversions when the outage was in place.
LinkedIn noted the error message, which read, "We seem to have encountered an error. Try going back to the previous page or see our Help Center for more information," and began to check into it at 4:25 pm ET on March 6. Unlike Meta, who took two hours to get it together, LinkedIn was back on track by approximately 4:45pm ET.
In a statement issued at the time of the incident, LinkedIn said, "We are currently experiencing an issue across the Linkedin API developer platform that is causing API requests to fail unexpectedly. We are investigating the issue and working on a resolution."
There's still no answer to why LinkedIn went down beyond the popular "glitch" explanation, but one thing is sure. X saw a lot of increased traffic during both events. Could it be that Elon has a master plan?
Just kidding.
For now, though, both Meta and LinkedIn are doing fine.
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