Surprise, Surprise: Meta Introduces AI to Its Ad Manager

Yes, Meta has already started pushing out their Ads Manager's first generative AI-powered features for ad creatives.


Is anybody really surprised?

AI is becoming the new norm, and if you've seen the Terminator, you know where it's heading. Maybe that's an unnecessarily dramatic and dark observation. It could all work out for the best.

But let's get back to the plot at hand. We're talking about new features in Meta's Ads Manager and its generative AI, which is really a fancy way of saying AI that makes stuff for you.

Some of the new tools include:

Background Generator: Let AI help you complement your product images. No need to think for yourself if you don't have the time.

Image Expansion: Size your assets in different aspect ratios for advertising formats such as Reels or Feed. It's quick and easy.

Text Variations: This lets you whip up multiple versions of ad copy that aim to highlight different selling points and benefits.

These features are really just the tip of the iceberg because Meta plans to continue to develop an AI experience that will happily work hand in hand with humans while silently exerting its will in the background. That's not how they describe it, but that's kind of how it works.

Don't get us wrong. It's not "doom and gloom hour." In fact, early testing in Meta's AI Sandbox has shown promise. In a survey of a diverse and select group of advertisers who were given early access to the new features, Meta says that most of them expected to save five or six hours a week in work, which is the equivalent of one month per year.

Here we come, Bahamas.

Meta insists Generative AI eases creative fatigue, but there's still the need for customizing the output. Nobody wants to sound like somebody else, right? But fear not because Meta promises to look for ways to partner with brands and agencies to help train these models on the brands' unique perspectives, ensuring that AI "understands" the nuances of different brands.

Another bit of AI shenanigans that Meta is currently working on will allow businesses to use AIs for business messaging on Messenger and WhatsApp to get involved with customers to help in numerous ways, including commerce, engagement, and support, all served up conversationally to make consumers feel more at home with AI.

This AI extravaganza has already begun hitting the red carpet. Meta expects it to be in full force globally by the end of the year, so you can expect to take these tools for a spin in the next few months, or heck, maybe even weeks. Aren't you excited?

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