Meta's Twitter Rival, Threads, Hits 10M Users Overnight

While the cage match between Elon Musk and Mark Zuckerberg is unlikely to happen, Meta's CEO may have won the first round this week.

Instagram launched a new Twitter alternative called Threads, and 10 million people joined within the first seven hours.

At the time of this writing, there are already 30 million users!

So what's the hype all about with Zuck's Twitter killer? Here's what you need to know.


Threads is basically a "copypasta" version of Twitter on Instagram and works very similarly.

If you're already on Instagram, just download the Threads app and use your existing login credentials, and voilà, your profile is set up and ready to go.

The fact that Threads is connected to your Instagram should have Twitter worried. It makes it easy for anyone to join and for Meta to transfer data from one app to the other.

With Threads, you can post up to 500 characters of text and include photos, videos (5 min max), and links.

You and others can like, share, and comment on posts, share a Threads post to your Instagram Story, and be able to follow the same Threads accounts that you follow on Instagram or reply to public posts.

Threads' algorithm uses an AI-driven discovery approach, which functions the same way as TikTok's For You Page or Meta's Reels. So you'll see recommended content from people you don't follow based on your interests and behaviors.

The app is available in over 100 countries except the EU for now. At this point, no tech company wants to deal with the EU's privacy regulations.

And that's Threads in a nutshell. Oh, one more thing! Zuck does plan on having ads once the app is running smoothly and on track to have one billion users, which at this rate seems possible.

Now it's time to break out the popcorn!

Will Threads replace Twitter?

Maybe… If Elon continues to drive users and advertisers away, then yes.

Each new policy change triggers angry Tweets from people thinking about leaving the platform. The app has seen a drastic 60% drop in advertising spending compared to last year.

On the flip side, Meta has seen its fair share of standalone app failures, but Threads could be promising.

It's connected to Instagram, and people are unhappy with Twitter; the timing couldn't have been better.

However, it's still missing a few features at the moment, such as direct messaging, hashtagging, and a desktop version.

We'll just have to see how the battle between the two tech giants plays out.

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