Non-compliant GDPR Consent Banners Could Get You Suspended

Hold on to your cookies.

Or at least your compliant GDPR Consent Banners. The emphasis is on "compliance."


Google has warned websites and app owners they could be subject to account suspension in the European Union (EU) for displaying GDPR Consent Banners that don't comply.

Here's how it works. If Google finds a violation, site owners will get an email telling them what the issue is and a deadline for addressing it.

Big Brother Google will then keep tabs on your account to ensure you get it taken care of. If you don't? Well, Google will take action, including suspending your account (sort of like getting suspended from school).

What are these rules, and how do you get compliant?

The EU User Consent Policy mandates site owners must "Secure consent from end users in the EU and UK for the use of cookies or other local storage where legally required and for the collection, sharing, and use of personal data for the personalization of ads."

Websites will also need to "clearly identify every party that might collect, receive, or utilize end users' personal data due to utilization of a Google product."

Websites must also ensure that "end users can easily access clear and prominent information about how the identified parties intend to use their personal data."

We don't want to state the obvious, but Google and the EU are taking aim, so it might be a good idea to get your cookies (GDPR Consent Banners) in a row.

After all, who needs Google breathing down their neck?

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