X Introduces AI Tools for Automated Ad Creation

X (formerly Twitter) is diving deeper into AI-powered automation, this time with tools designed to make ad creation a breeze. Alongside the launch of its latest AI model, Grok 3, the platform just announced two new features that could take some of the guesswork out of advertising.


The first feature, called "Prefill with Grok," is already available to select advertisers in X Ads Manager. The idea is simple—just plug in your website URL, and Grok will generate ad copy, imagery, and a call-to-action headline tailored to your brand. If you don't love what it comes up with, you can tweak the text or swap out the image, keeping full control over the final product. If this sounds familiar, that's because Google and Meta already offer similar tools that extract key website elements to quickly generate ads. But X is confident that its latest AI model, which it claims is "the smartest AI in the world," will produce results worth promoting.

The second feature, "Analyze Campaign with Grok," lets you break down your ad performance using AI insights. This tool aims to help advertisers refine targeting, adjust creative elements, and maximize impact—basically, it's like having a data analyst on standby but without the human touch. By tapping into trends and analyzing user engagement, Grok's AI could help brands spot opportunities they might otherwise miss.

For now, these tools are rolling out in phases, so they're not available to everyone just yet. And like any AI-driven feature, results may vary. But if X's bold claims about its AI superiority hold up, these updates could give advertisers a real advantage. Whether that means better engagement or just faster ad creation, only time will tell. But one thing's for sure—X is betting big on AI, and it wants advertisers to do the same.

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