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YouTube Shorts Go 3 Minutes Long

January 10, 2025

1 min 05 sec read
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If you've been experimenting with YouTube Shorts, here's a game-changer: all users can now upload videos up to three minutes long. This marks the final step in a change YouTube teased back in October last year, aimed at bringing more content into the ever-growing Shorts feed.

YouTube Tab Showing a Musician's Shorts Video
The platform's original announcement left some creators scratching their heads. For starters, it didn't apply to older short videos—only to new uploads under three minutes. Add to that a staggered rollout, and many users were left wondering when the change would kick in for everyone. After months of phased updates and clarifications, though, YouTube has finally completed the shift.

So, what does this mean for you? If your clip is under three minutes, it's now automatically considered a Short. These videos will appear in the Shorts shelf on your subscribers' feeds, on your channel page, and in the Shorts section of YouTube Studio. Even if you didn't set out to create a Short, YouTube's system will now categorize it as one. The best part? These clips qualify for inclusion in the Shorts feed, potentially giving your content a serious visibility boost.

Why all this focus on Shorts? Simple: they're popular—like, really popular. YouTube reports that Shorts are driving 70 billion daily views, and that number keeps climbing. Extending their length gives creators more room to tell a story, which could help hook even more viewers.

In short (yes, pun intended), YouTube wants to keep riding the wave of short-form video success. So, whether you're already a fan of the format or just getting started, this update opens the door for more creativity—and maybe a bigger audience, too.

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